Extinguishing Sales Burnout
Feeling burned out yet? We can’t blame you. Ad sales, or any sales for that matter, can be high-pressure and fast-paced. You’re always prospecting, cold-calling, mail-merging, presenting to would-be...
View ArticleVideo Conferencing: No Boundaries Meetings and Presentations
Pitching prospects in person is always the preferred sales scenario. However, occasionally due to circumstances or budget, this is not a feasible option. Fortunately, technology has made video...
View Article“Get Lucky” in Ad Sales
Are you a skilled ad salesperson or just a lucky one? One might argue that skill and luck are one in the same. There’s an old saying that luck is when preparation and opportunity come together. Skilled...
View ArticleStrategic Discounting 101
As, ad sales professionals we tend to have a love/hate relationship with discounts. Certainly discounting is an effective sales method. It is an easy way to boost sales volume quickly. It is a great...
View ArticleIntroduce to Impress
In sales, perhaps more than any profession, first impressions can make or break your potential to get your desired outcome. A client’s initial reaction to seemingly minor things like your body...
View ArticleThe Benefits of Outsourced Advertising Sales: Part I
Is it more cost effective to bring in an outsourced advertising sales team or sell ads in-house? If advertising sales is a part of your association’s non-dues or your business revenue generation...
View ArticleThe Benefits of Outsourced Advertising Sales: Part II The Myths
Myth: Bringing on an ad sales team will increase our budget. Fact: Not necessarily. Many outsourced advertising sales teams are paid on commission, depending on the contract you negotiate. This means...
View ArticleNative Advertising: The Marketing Chameleon
What is native advertising? It is an increasingly popular format for advertising. But what is it exactly? What does it look like? Where do you find it? There really is no one answer to these questions....
View Article5 Possible Reasons You’re Not Selling Ads- Part I
If your ad sales funnel is full but selling ads has become more difficult, it’s a good time to assess the factors that might be stunting revenue growth. Factors like the economic impact on industries...
View Article5 Possible Reasons You’re Not Selling Ads- Part II
Value Are you giving your customers enough? In tough economic times, marketing costs are among the first to be cut. It may take some extra convincing on your part to avoid this. Here are some ways to...
View Article
